Faculty/Staff
Dinesh Puranam
Assistant Professor
dineshpuranam@usf.edu
Campus: Tampa
Room: BSN 3225
Phone: 813-396-2224
Dinesh Puranam is an assistant professor of marketing at the University of South °®¶¹´«Ã½â€™s Muma College of Business. He joined °®¶¹´«Ã½ in August 2025 after serving for nearly a decade on the faculty at the University of Southern California’s Marshall School of Business.
Puranam’s research lies at the intersection of marketing, machine learning, and public policy, with a particular focus on causal inference, sustainability, healthcare, and artificial intelligence. His work has been published in leading journals such as the Journal of Marketing Research and Marketing Science, and has received coverage in outlets including The Guardian, Wall Street Journal, and INFORMS.
His current projects explore topics such as the impact of minimum wage policies on gig workers, equity crowdfunding and gender dynamics, and the effects of misinformation on healthcare consumption. He has presented his research at major conferences including the Marketing Science Conference, the Choice Conference, and Stanford’s Marketing for Environmental Sustainability Conference.
Puranam teaches courses in marketing analytics, decision support, and data narratives, and has developed doctoral seminars on applied text analysis and unstructured data. He is an active contributor to the academic community, serving as a reviewer for top journals and participating in dissertation committees.
He holds a PhD and master's degreee in management (marketing) from Cornell University, as well as master's and bachelor's degrees in economics from institutions in Delhi, India. Prior to academia, he held leadership roles in analytics and customer strategy at Genpact and National Grid.
Puranam is a recipient of the ISMS Early Career Junior Fellow award and has received multiple research grants from the Institute of Outlier Research in Business. He also co-chaired the China India Insights Conference and regularly contributes expert commentary on marketing and policy issues.