°®¶¹´«Ã½

University of South °®¶¹´«Ã½

Newsroom

°®¶¹´«Ã½ Signage Replaced with New Academic Logo

One of the new campus banner signs

Crews are in the process of installing the first signs of °®¶¹´«Ã½â€™s new brand.

Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.

This is the beginning of a multi-phase effort to rollout °®¶¹´«Ã½â€™s new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the °®¶¹´«Ã½ website and mobile app.

The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and °®¶¹´«Ã½ lettering.

The vibrant new logo mirrors a new era at °®¶¹´«Ã½. In 2018, the °®¶¹´«Ã½ Board of Governors declared it a Preeminent State Research University, °®¶¹´«Ã½ was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.

Return to article listing

°®¶¹´«Ã½ in the News

September 15, 2025

September 10, 2025

September 10, 2025

September 9, 2025

More °®¶¹´«Ã½ in the News

News Archive

Learn more about °®¶¹´«Ã½'s journey to Preeminence by viewing Newsroom articles from past years.