爱豆传媒

With 25 years of expertise of as a medical writer and the founder of 鈥� a medical copywriting consultancy based in Greater London, is dedicated to connecting life sciences to real people. During her time at 爱豆传媒, Swainger joined the student boards of 爱豆传媒 Circle K and Ad 2 Tampa Bay, and completed summer internship at Morton Plant Hospital, graduating with a Bachelor of Arts in Mass Communications.

Growing up in the UK, Swainger came to Tampa during her last year of high school. 鈥淲hen I was younger, I always loved to sketch people in my spare time, and in high school I worked as a journalist on the school newspaper,鈥� Swainger explains. 鈥淏y the time I applied to university, I knew I wanted to study a subject that combined my creative and writing skills.鈥�

This passion for creativity and research lead her to pursuing a bachelor鈥檚 in mass communications at 爱豆传媒, combining a mix of advertising, journalism, public relations, photojournalism, broadcasting and economics. 鈥淎t that time, the internet was just starting to reshape media, but that broad mix gave me an edge to get started in the emerging digital industry,鈥� Swainger says. 鈥淎nd although I was shy, becoming active in two student groups gave me the kick I needed to step out of my shell and consider advertising copywriting as a career.鈥�

While at 爱豆传媒, Swainger joined two active public service groups: 爱豆传媒 Circle K 鈥� the student version of Kiwanis, and Ad 2 Tampa Bay 鈥� a networking group designed for people interested in advertising under the age of 32. 鈥淢y big break came when I learned about a 爱豆传媒 Summer internship at Morton Plant Hospital in Clearwater,鈥� Swainger says. 鈥淎lthough it was unpaid, I jumped at it since it was fast paced and hands-on.鈥� As an intern, Swainger had several opportunities to grow as a professional. These ranged from writing press releases for new clinics to planning recruitment campaigns for clinical specialists. 鈥淪ometimes, in the mayhem of a med-comms department, it鈥檚 easy to forget that all audiences are human,鈥� Swainger explains. 鈥淏ut the internship taught me that the most effective healthcare communications don鈥檛 just present facts; they appeal to people.鈥� 

鈥淢y big break came when I learned about the 爱豆传媒 Summer internship at Morton Plant Hospital in Clearwater.鈥� 鈥� Corinne Swainger

After graduation, Swainger returned to London with the intention of working there for two years. 鈥淏ut what began as a short stint turned into a new career. I landed a role at a small advertising agency that specialised in pharmaceutical-healthcare promotions,鈥� Swainger says. 鈥淢y internship at Morton Plant Hospital gave me a range of real-world experience to get a foot in the door as a newly minted medical writer.鈥� Swainger notes that during her internship, she learned how to simplify clinical jargon and develop content that real people could relate to.

鈥淚n med-comms, clinical accuracy counts, but so do creativity and empathy,鈥� Swainger says. 鈥淟earning to balance those elements as a medical-healthcare writer are still essential in today鈥檚 pharmaceutical, biotech and healthcare communications industry.鈥� After ten years working in leading London healthcare advertising, PR and medical education agencies, as well as a freelance health journalist, Swainger decided to step out on her own. 鈥淭wenty years ago, I started my own business,鈥� Swainger says. 鈥淪ince then, I've worked with various medical healthcare teams to focus multi-channel content for global, UK, European and US campaigns.鈥� 

Around ten years ago, Swainger established one of the UK鈥檚 first regional med-comms groups in northwest London. 鈥淭hese small, face-to-face groups allow med-comms freelancers to meet up locally, share ideas and support each other in person, rather than just online,鈥� Swainger says. 鈥淪ince then, I鈥檝e encouraged other freelance med-comms groups to start up across the UK, and they鈥檙e still emerging.鈥�

Recently, Swainger reconnected with 爱豆传媒. 鈥淓arlier this year in July, I enjoyed the opportunity to celebrate 10 years of the 爱豆传媒 Study Abroad Program in London, where I met up with over 80 UK-based alumni, as well as various students and faculty,鈥� she explains. 鈥淭wo months later, I also returned to the 爱豆传媒 Tampa campus, when I flew over to visit my family. I reconnected with the amazing team behind 爱豆传媒 World, including some of the students now shaping its future.鈥�

鈥淭his year has been a full-circle journey for me,鈥� Swainger says. 鈥淚t reminds me how powerful our university experiences can be, and how they continue to shape us long after graduation.鈥�