°®¶¹´«Ã½ Silicon Valley Extension Brand, Logos, & Guidelines

UC Santa Cruz Silicon Valley Professional Education, also known as °®¶¹´«Ã½ Extension, is the leading accredited provider of professional certificates in the Silicon Valley region. Our industry experts provide practical skills in high-demand fields and networking opportunities to professionals at every stage of their careers.

Our Logos

Click image or link to download

°®¶¹´«Ã½ Logo space

  • To ensure legibility and recognizability, our logo must have a minimum space around it.
  • In most cases, the logo should be of equal prominence to any other brands with which it is shown.
  • Allow for adequate space around the logo when used in conjunction with other identifiers.
  • Do not place other identifiers closer than the equivalent of the width of 1/2 the logo
  • Minimum size for print: 1.5 inches wide
  • Minimum size for online usage: 60 pixels tall

Colors

°®¶¹´«Ã½ Brand Primary Color hex #003c6c

Primary Blue

°ä´Ç²¹³Ù±ð»å¡ªPMS: 541C | CMYK: 100C 57M 0Y 38K

Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 2945U | CMYK: 100C 45M 0Y 14K | RGB: R0 G60 B108 | HEX: #003c6c

°®¶¹´«Ã½ Brand Primary Color: hex#fdc700

Primary Yellow

°ä´Ç²¹³Ù±ð»å¡ªPMS: 116 | CMYK: 0C 16M 100Y 0K

Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 109U | CMYK: 0C 10M 100Y 0K | RGB: R253 G199 B0 | HEX: #fdc700

°®¶¹´«Ã½ Brand Secondary Color: Blue hex #006aad

Secondary Blue #1

°ä´Ç²¹³Ù±ð»å¡ªPMS: 300C | CMYK: 91C 57M 5Y 0K

Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 3005U | CMYK: 86C 47M 0Y 0K RGB: R0 G106 B173 | HEX: #006aad

°®¶¹´«Ã½ Brand Secondary Color: hex #13a5dc

Secondary Blue #2

Coated PMS: 299C | CMYK: 69C 10M 0Y 0K

UnCoated PMS: 2995U | CMYK: 90C 11M 0Y 0K RGB: R19 G165 B220 | HEX: #13a5dc

°®¶¹´«Ã½ Brand Secondary Color: hex #007988

Secondary Teal

Coated PMS: 3145C | CMYK: 100C 10M 29Y 20K

UnCoated PMS: 3145U | CMYK: 100C 10M 29Y 20K RGB: R0 G121 B136 | HEX: #007988

Our Editorial Style Guide

Primarily we follow the Associated Press style and we refer you to for further detail.

Spelling & Phrasing

  • °®¶¹´«Ã½ Silicon Valley Professional Education on the first mention.
  • University of California, Santa Cruz - Silicon Valley Professional Education is preferable for international reference.
  • °®¶¹´«Ã½ Silicon Valley Extension
  • °®¶¹´«Ã½ Silicon Valley Campus is a broader term referring to the facility itself and includes several UC Santa Cruz engineering master¡¯s programs that are not part of Extension.
  • ¡°the professional education arm of UC Santa Cruz¡±

Note: The letters of the acronym ¡°°®¶¹´«Ã½¡± are easily transposed and confused with other institutions. Also ¡°University of California, Santa Cruz,¡± is sometimes erroneously truncated incorrectly to ¡°University of Santa Cruz.¡± Please use ¡°UC Santa Cruz in this instance.¡±

Font

Roboto Family (Free Digital Font)*

  • Roboto Condensed Light: Main Web Font
  • Roboto Condensed Bold: Course Titles due to length
  • Roboto Black: Bold Statements | limited usage

Accreditation

As a division of the University of California, Santa Cruz, °®¶¹´«Ã½ Silicon Valley Extension is certified by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).