Brand ? Logo ? Guidelines
UC Santa Cruz Silicon Valley Professional Education, also known as °®¶¹´«Ã½ Extension, is the leading accredited provider of professional certificates in the Silicon Valley region. Our industry experts provide practical skills in high-demand fields and networking opportunities to professionals at every stage of their careers.
Our Logos
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°®¶¹´«Ã½ Logo space
- To ensure legibility and recognizability, our logo must have a minimum space around it.
- In most cases, the logo should be of equal prominence to any other brands with which it is shown.
- Allow for adequate space around the logo when used in conjunction with other identifiers.
- Do not place other identifiers closer than the equivalent of the width of 1/2 the logo
- Minimum size for print: 1.5 inches wide
- Minimum size for online usage: 60 pixels tall
Colors
Primary Blue
°ä´Ç²¹³Ù±ð»å¡ªPMS:? 541C | CMYK: 100C 57M 0Y 38K
Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 2945U | CMYK: 100C 45M 0Y 14K | RGB:?R0 G60 B108 | HEX:?#003c6c
Primary Yellow
°ä´Ç²¹³Ù±ð»å¡ªPMS: ?116 | CMYK: 0C 16M 100Y 0K
Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 109U | CMYK: 0C 10M 100Y 0K | RGB: R253 G199 B0 | HEX: #fdc700
Secondary Blue #1
°ä´Ç²¹³Ù±ð»å¡ªPMS: ?300C | CMYK: 91C 57M 5Y 0K
Un°ä´Ç²¹³Ù±ð»å¡ªPMS: 3005U | CMYK: 86C 47M 0Y 0K RGB: R0 G106 B173 | HEX:?#006aad
Secondary Blue #2
Coated PMS: ?299C | CMYK: 69C 10M 0Y 0K
UnCoated PMS: 2995U | CMYK: 90C 11M 0Y 0K RGB: R19 G165 B220 | HEX: #13a5dc
Secondary Teal
Coated PMS: ?3145C | CMYK: 100C 10M 29Y 20K
UnCoated PMS: 3145U | CMYK: 100C 10M 29Y 20K RGB: R0 G121 B136 | HEX: #007988
Our Editorial Style Guide
Primarily we follow the Associated Press style and we refer you to for further detail.
Spelling & Phrasing
- °®¶¹´«Ã½ Silicon Valley Professional Education on the first mention.
- University of California, Santa Cruz - Silicon Valley Professional Education is preferable for international reference.
- °®¶¹´«Ã½ Silicon Valley Extension
- °®¶¹´«Ã½ Silicon Valley Campus is a broader term referring to the facility itself and includes several UC Santa Cruz engineering master¡¯s programs that are not part of Extension.
- ¡°the professional education arm of UC Santa Cruz¡±
Note: The letters of the acronym ¡°°®¶¹´«Ã½¡± are easily transposed and confused with other institutions. Also ¡°University of California, Santa Cruz,¡± is sometimes erroneously truncated incorrectly to ¡°University of Santa Cruz.¡± Please use ¡°UC Santa Cruz in this instance.¡±
Font
Roboto Family (Free Digital Font)*
- Roboto Condensed Light: Main Web Font
- Roboto Condensed Bold: Course Titles due to length
- Roboto Black: Bold Statements | limited usage
Accreditation
As a division of the University of California, Santa Cruz, °®¶¹´«Ã½ Silicon Valley Extension is certified by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).