Method
Flexible
Term
SPRING
Units
2.0 QUARTER UNITS
Cost
$700
Course Description
Formerly "Generative AI for Marketers."
This hands-on course teaches marketers how to practically apply AI to enhance content, campaigns, and customer experience. Students examine frameworks, workflows, and real-world AI applications in marketing, focusing on automating content creation, publishing, customer interactions, and analytics. No programming experience is needed. By the end of the course, participants will be able to design AI-driven workflows, assess marketing uses of AI, and implement generative AI techniques to improve productivity and decision-making in marketing.
Topics
- Introduction to Generative AI
- Survey of SOTA large language models
- Generative assistants
- Prompt engineering
- Creating content
- Augmented assistants
- Personalization
- Generative agents
- Automating workflows
- Reading and processing data
- Generating reports
- Multi-modal use cases
- Artificial general intelligence (AGI)
Apr. 11 - Apr. 25, Saturday, 9:00am - 4:00pm
- Flexible Attend in person or via Zoom at scheduled times.
MKTG.X420.(3)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Sat, 04-11-2026 | 9:00am | 4:00pm | Flexible | SANTA CLARA / REMOTE |
| Sat, 04-18-2026 | 9:00am | 4:00pm | Flexible | SANTA CLARA / REMOTE |
| Sat, 04-25-2026 | 9:00am | 4:00pm | Flexible | SANTA CLARA / REMOTE |
This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Course Materials:
Subscription to OpenAI's ChatGPT, the cost will be around $20 for a monthly subscription. The instructor will provide you with more detail and instructions once the course begins.
This course applies to these programs:
