Please note: This course was previously offered under the title "Implementing Marketing and Sales Strategies."
This course offers an applied perspective on marketing and sales strategies by exploring how organizations develop customer strategies and gain a competitive edge. Students learn how to coordinate marketing and sales functions, manage customer relationships, and implement both marketing and sales tactics to increase revenue. Through real-world cases and practical exercises, students learn how companies manage risk, uncertainty, and competitive pressures while creating cohesive strategies that combine marketing planning with sales execution.
Additional Information
AI* - This course encourages the responsible use of AI tools to enhance the learning experience through AI practices and exercises.
Skills Needed:
