Formerly ¡°Marketing in Practice."
This capstone course brings together the knowledge and skills gained across the Marketing program and applies them to real-world challenges. Students practice marketing decision-making across the career spectrum, from entry-level execution to executive strategy. Students work with case studies, projects, or simulations to evaluate companies, analyze the marketing environment, and design customer-driven strategies. The course highlights how digital marketing, analytics, and AI-enabled tools support better decisions and measurable results.
It is important that you have already successfully completed the 3 Required courses (7 units) and 3 Elective courses (6 units) prior to enrolling in this final Capstone course. If you have any questions or have not met the prerequisite requirement, contact the department for approval by emailing extension@ucsc.edu before enrolling in this course.
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Thu, 04-09-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-16-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-23-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-30-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 05-07-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 05-14-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN ALL THE CLASS SESSIONS.
One ¡°no meeting¡± TBA. To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Course Materials
Stukent Marketing Management, the cost will be around $60. The instructor will provide you with more detail and instructions once the course begins.
Recommended Materials
Principles of Marketing; 18th ed.; Philip T. Kotler, Gary Armstrong; Pearson; January 2020. ISBN: 978-0135766590. It is ok to use an older edition such as the 16th or 17th edition.
