Ly-Huong Pham
Educator, Business, and Technology Executive
Ly-Huong Pham's courses currently open for enrollment
Capstone: Marketing Decision-Making from Entry to Leadership
MKTG.X491
$700
Apr. 9 - May. 14, Thursday, 5:30pm - 9:30pm
- Live-Online Attend via Zoom at scheduled times.
MKTG.X491.(9)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Thu, 04-09-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-16-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-23-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 04-30-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 05-07-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
| Thu, 05-14-2026 | 5:30pm | 9:30pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN ALL THE CLASS SESSIONS.
One "no meeting" TBA. To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials: Students are required to purchase a marketing simulation from Stukent. The cost is about $60.00.
The instructor will provide instructions on how to create an account and access/buy it.
By the first class, you will need to purchase the simulation in order to do the first simulation together.
Recommended Tools & Materials:
Principles of Marketing, 18th edition, Philip T. Kotler & Gary Armstrong, Pearson, 2020, ISBN: 978-0135766590.
It is ok to use an older edition, such as the 16th or 17th edition. You are not required to purchase this textbook.
|| Prerequisites:
Prerequisites / Skills Needed
Associated Program(s)